Premium Beauty · D2C + Retail
A transparent, conservative view of the incremental revenue unlocked by a real-time, triggered retention program. Adjust any input — the projection updates instantly.
Projected incremental annual revenue
From a 3% retention uplift across the 60% of repeat revenue addressable by real-time triggers.
Current repeat revenue
Today's returning-customer revenue
Projected with uplift
Repeat revenue + $0 incremental
Single-market pilot · annual
Incremental, one market
Single-market pilot · 90 days
First-quarter run rate
Every figure below is editable above, and every step is shown. The defaults are intentionally conservative: a modest uplift applied only to the share of repeat revenue a triggered program can realistically reach.
| Input | Role in model | Value |
|---|---|---|
| Annual revenue | Total top-line revenue | — |
| Active customers | Context for scale & AOV | — |
| Share from repeat customers | Drives the repeat revenue base | — |
| Average order value | Reference for order economics | — |
| Repeat purchase frequency / year | Reference for purchase cadence | — |
| Number of markets | Splits annual impact per market | — |
| Base addressable by triggers | Limits uplift to a reachable share | — |
| Retention uplift from triggers | Applied to addressable base | — |