Premium Beauty · D2C + Retail

Retention Impact Model

A transparent, conservative view of the incremental revenue unlocked by a real-time, triggered retention program. Adjust any input — the projection updates instantly.

Live & editable

Projected incremental annual revenue

$0

From a 3% retention uplift across the 60% of repeat revenue addressable by real-time triggers.

Interactive model

Run the projection on the prospect’s numbers

Every input is editable and every figure is derived in the open. Adjust any value and the projection updates instantly.

Current repeat revenue

$0

Today's returning-customer revenue

Projected with uplift

$0

Repeat revenue + $0 incremental

Single-market pilot · annual

$0

Incremental, one market

Single-market pilot · 90 days

$0

First-quarter run rate

Before & after

Current repeat revenue $0
Projected repeat revenue $0
Existing repeat revenue Incremental from triggers

How it works

Assumptions & method

Every figure below is editable above, and every step is shown. The defaults are intentionally conservative: a modest uplift applied only to the share of repeat revenue a triggered program can realistically reach.

1 · Repeat revenue base
annualRevenue × repeatShare
$0
2 · Addressable base
repeatRevenueBase × addressableShare
$0
3 · Incremental annual
addressable × upliftPct
$0
4 · Single-market pilot
incrementalAnnual ÷ numMarkets
$0
5 · 90-day pilot
singleMarketPilot ÷ 4
$0
Inputs used in this projection
InputRole in modelValue
Annual revenueTotal top-line revenue
Active customersContext for scale & AOV
Share from repeat customersDrives the repeat revenue base
Average order valueReference for order economics
Repeat purchase frequency / yearReference for purchase cadence
Number of marketsSplits annual impact per market
Base addressable by triggersLimits uplift to a reachable share
Retention uplift from triggersApplied to addressable base

See it on your data

Put your own numbers in front of the prospect

We’ll tailor the model to a brand’s real revenue, markets, and repeat behavior — then walk through the incremental upside together.

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